HEKIMA Interactive Marketing | Austin, Texas based Web Design, Marketing and Advertising Consultancy

Experience Online through our Fresh Eyes

HEKIMA Interactive Marketing - Small Business Web Design - Image of Video Bank At HEKIMA Interactive, our vision of Web Design is different. Our Process involves looking deeper into your business needs and seeing well beyond the obvious. Our more experienced approach means beginning by asking better questions, such as, "What do prospective customers need to see on your web site in order for them to want to do business with you?" And, "Are you using multiple Web sites in order to be found easily on BING, Yahoo! or Google?" Online is not just a visual medium. It is an Interactive Experience. Read our WHITE PAPERS on "Why Most Websites Fail," "When Online Video Fails," and learn "How Radio Adds to Online." If you like what you read, then why not Contact Us about renovating your lackluster Web Sites and improving your online business performance.

Using Ad Copy as Content

Advertorial Content that's Optimized for Search Engines is a good idea. But, really good ad copy must also grab the reader's attention, maintain the consumer's interest while providing enough product information to move consumers through the purchase cycle, and finally, spur the consumer to take action. Acheiving maximum effectiveness from your Online Ad Copy is what we do best.

Using Video in Marketing

eMarketer projects that by 2011, 86.6% of the US Internet population will consume online video, up from 62.8% in 2006. Knowing when to use Online Video and, more importantly, which type of Content makes sense for your small business Web Site, is a crucial component of what we do here at HEKIMA Interactive Marketing.

Using Off-Line Media

Would it surprise you to know that 92% of Adults (ages18 and over) spend an average of twenty-three (23) minutes per week listening to their favorite LOCAL Radio Station? That's tens of millions more folks listening to Local Radio than the next three or four forms of media consumption, combined (including Online). And, Local Radio can move consumers to your Web Sites far better than any other Off-Line Media.

Search Engine Robots don't Buy Your Products — People Do!	Small Business Web Design
Some Web Design firms, in addition to selling you a Web Site, charge you additional money to 'Optimize your Content' just so Search Engine robots can read it. While it is important to be listed higher on search engines, these self-styled 'experts' forget (or may never have learned) that Search Engine robots don't actually 'comprehend' what they read -- they only compile a statistical profile of your keywords. This often results 'keyword stuffing' which, at worst, can get your web site blacklisted; or, at best, creates ad copy that reads more like googledy-goop or is incomprehensible. The composing of simple, clear, and effective advertising copy that motivates readers to buy isn't easy, or everyone could do it. Before paying someone to do only half the job, or even attempting to tackle the monumental task of writing effective ad copy yourself, Contact Us. At HEKIMA Interactive, we start by reviewing what you want that copy to do, keeping in mind the consumer you want to reach, then write simply and clearly to establish an online dialogue with the consumer that makes them feel that you - or rather, your particular product - addresses their needs perfectly. All-the-while that we are selling you, and your products, we are also maximizing the keyword structure of your Web Pages.	There is more to Web Design for Small Business that just simply building a Web Site. If you don't 'Do Your Homework,' then you more likely will be wasting time and money that your small business can not afford, while expecting results you will fail to achieve. Before plunging headlong into getting a Web Site for your Small Business, doesn't it make more sense to consult with someone who has a vast amount of experience in preventing other Small Business owners from making costly mistakes?

Search Engine Robots don't Buy Your Products — People Do!

Small Business Web Design

Some Web Design firms, in addition to selling you a Web Site, charge you additional money to 'Optimize your Content' just so Search Engine robots can read it. While it is important to be listed higher on search engines, these self-styled 'experts' forget (or may never have learned) that Search Engine robots don't actually 'comprehend' what they read -- they only compile a statistical profile of your keywords. This often results 'keyword stuffing' which, at worst, can get your web site blacklisted; or, at best, creates ad copy that reads more like googledy-goop or is incomprehensible. The composing of simple, clear, and effective advertising copy that motivates readers to buy isn't easy, or everyone could do it. Before paying someone to do only half the job, or even attempting to tackle the monumental task of writing effective ad copy yourself, Contact Us. At HEKIMA Interactive, we start by reviewing what you want that copy to do, keeping in mind the consumer you want to reach, then write simply and clearly to establish an online dialogue with the consumer that makes them feel that you - or rather, your particular product - addresses their needs perfectly. All-the-while that we are selling you, and your products, we are also maximizing the keyword structure of your Web Pages.

There is more to Web Design for Small Business that just simply building a Web Site. If you don't 'Do Your Homework,' then you more likely will be wasting time and money that your small business can not afford, while expecting results you will fail to achieve. Before plunging headlong into getting a Web Site for your Small Business, doesn't it make more sense to consult with someone who has a vast amount of experience in preventing other Small Business owners from making costly mistakes?

Recommended Reading	Best Practices in Online Marketing
	We believe in sharing Best Practices concepts, of which we have found having merit, with our customers, blog readers, and yes - even our competitors (after all, having better competition improves the business). Access to good information is what the Internet is all about. If you are interested in learning more about why we think the way we do here at HEKIMA Interactive Marketing, then a good place to start is by reading a book selected from our READING LIST at AMAZON.COM. Simply click on the featured selection to learn more about, or even purchase, the book listed.

White Papers

Why Most Web Sites Fail: 15 April, 2009. In the first big rush to 'Go Online,' many small businesses, not wanting to be left behind, hired a locally available 'Web Geek' who really knew very little (or nothing) about Marketing or Advertising to build their web site. These resultant web sites were, more often than not, nice technical achievements of dubious graphical esthetic that didn't sell squat. The volumes of critically important fundamentals of Marketing and Advertising that got overlooked in this rush to get on the Internet are epic in scope. At HEKIMA Interactive Marketing, we believe that a more Multidisciplinary cross-training approach is essential to prospering on the Internet. Small Business Owners who want a Return on their Investment in online marketing should seriously consider dumping the old 'Web Geek,' in favor of working with a professional marketing firm that has invested heavily in learning how to leverage the power of the Internet for small business.
When Online Video Fails: 15 October 2008. Online Video works when viewed by your customers as important "Content," and not as just simply more "Advertising." Small businesses need to consider looking to use video as an internet marketing tool, while being mindful that 'having a video' on their web site, while a desirable thing, is not as important as 'having the right kind of video' on their web site. A recent study of the impact of online video as a persuasive tool found that 63% of respondents accessed online videos at least once a week and a surprising 70% of those surveyed cited webcasts as their most popular form of online video use. When consumers are going through the seemingly endless process of the research and consideration phase of the buying cycle, an online video or webcast that is seen as informative content instead of advertising can be the persuading element that differentiates you from your competition.
Radio adds to Online: 15 August 2008. At any given time, 20% of web users are also listening to the radio. Radio Advertising can support your Online marketing and can also push consumers to websites they may not have previously considered. Online Marketing can pull in consumers from different locations, but it is radio advertising that is able to provide the consumer with a level of trust for new brands. HEKIMA Interactive Marketing can help you, the small business owner, see the importance of cross-channel marketing and leveraging customer behavior from both, the online, and offline worlds.

Contact Us

HEKIMA Interactive Marketing
P.O. Box 1257
Huntsville, Texas
77342-1257
info@hekimainteractive.com

Advertising Media
Outdoor (Posters or transport)	Television	New Media Internet - websites and search engines
Newspapers (Local, Regional, National)	Radio	New Media - Mobile devices
Magazines / Periodicals	Phone Directories	Classified (Online and Traditional)