Experience Online through our Fresh Eyes
At HEKIMA Interactive, our vision of Web Design is different. Our
Process involves looking deeper into your business needs and seeing
well beyond the obvious. Our more experienced approach means beginning
by asking better questions, such as, "What
do prospective customers need to see on your web site in order for them
to want to do business with you?" And, "Is
your Web site found easily on BING, Yahoo! or Google?" Online
is not just a visual medium. It is an Interactive Experience. If you
like what you've read so far, then Contact Us
about renovating your lackluster Web Sites and improving your online
business performance.
Our Identity Mark
The identifying mark of HEKIMA Interactive Marketing is based
on the ANANSE NTONTAN, or "spider's web," a West African Adinkra
symbol that denotes wisdom, creativity and the complexities of
life. Ananse, or "the spider," is a well-known character
in African folktales. The spider's web can also be regarded as
an emblematic equivalent to the Internet or 'world wide web.'
This simple but elegant symbol reflects our fundamental tendency
to use the most basic language to convey complex concepts.
Our People
The HEKIMA Interactive Marketing staff is diverse, multidisciplinary,
and well educated. As an employee-owned company, we encourage
an entrepreneurial spirit that helps us respond successfully to
new opportunities and consistently improve our methods, often
resulting in groundbreaking analyses and recommendations for our
clients. Our founder has over thirty-five years of general experience
in advertising and marketing, that also includes fifteen years involving online marketing and web design.
Our Process
Our Experience has taught us the importance of Listening. Our
Knowledge is based in knowing that we don't know everything, and
that we DISCOVER more from Listening and Observing at the beginning
of any endeavor. Only then do we proceed by integrating what we
have learned to DIAGNOSE and DESIGN, which helps us to DELIVER
better Results. We also consider our process cyclically. Which
means that, upon producing results, we begin again by listening
to feedback and then use what we learn from listening to feedback
to constantly strive for improvement.
| Search Engine Robots don't Buy Your Products — People Do! | Small Business Web Design |
|---|---|
| Some Web Design firms, in addition to selling you a Web Site, charge you additional money to 'Optimize your Content' just so Search Engine robots can read it. While it is important to be listed higher on search engines, these self-styled 'experts' forget (or may never have learned) that Search Engine robots don't actually 'comprehend' what they read -- they only compile a statistical profile of your keywords. This often results 'keyword stuffing' which, at worst, can get your web site blacklisted; or, at best, creates ad copy that reads more like googledy-goop or is incomprehensible. The composing of simple, clear, and effective advertising copy that motivates readers to buy isn't easy, or everyone could do it. Before paying someone to do only half the job, or even attempting to tackle the monumental task of writing effective ad copy yourself, Contact Us. At HEKIMA Interactive, we start by reviewing what you want that copy to do, keeping in mind the consumer you want to reach, then write simply and clearly to establish an online dialogue with the consumer that makes them feel that you - or rather, your particular product - addresses their needs perfectly. All-the-while that we are selling you, and your products, we are also maximizing the keyword structure of your Web Pages. | There is more to Web Design for Small Business that just simply building a Web Site. If you don't 'Do Your Homework,' then you more likely will be wasting time and money that your small business can not afford, while expecting results you will fail to achieve. Before plunging headlong into getting a Web Site for your Small Business, doesn't it make more sense to consult with someone who has a vast amount of experience in preventing other Small Business owners from making costly mistakes? |
