Experience Online through our Fresh Eyes

HEKIMA Interactive Marketing - Small Business Web Design - Image of Video Bank At HEKIMA Interactive, our SERVICES include Web Design that is decidedly different, because it includes Advertorial Copywriting, Video Content production, and Off-Line Audio Production. Our Process involves looking deeper into your business needs and seeing well beyond the obvious. Our more experienced approach means you receive a "Fresh Set of Eyes" that sees Online as more that just another visual medium. Experience Interactive Marketing designed the HEKIMA Way. If you like what you've read so far, then Contact Us about renovating your lackluster Web Sites and improving your online business performance.


Web Site Design
for Small Business

Web Design for Small Business - HEKIMA Interactive Marketing in Austin, Texas


Your Web site is not a stand-alone marketing tool. It is, in many cases, a prospect's first impression of your brand. It is also the place your prospects go to form or validate an opinion about your company before they decide to take the next step. It is the most important element of your brand image and sets the pace for your conversion process. At HEKIMA Interactive Marketing, we believe that designing your Web site is just one component involved in building your overall brand. There are many necessary steps to building a highly effective web site. Just getting to the "design phase" requires an in-depth marketing discovery and strategic web marketing plan. To build a site without such a plan, is like building a house without a blueprint — it's going to fall apart. But, a correctly built Web site, one that is planned out and designed by marketing 'geeks' ( rather than web 'geeks' ), will more likely grow revenues and awareness of your brand.

Social Networking as Marketing

 

Small businesses can use social networking for many practical purposes. Thoughtful use of social networking services can help you move beyond conventional, one-way marketing, such as advertising, and tap into a more interactive marketing approach. For instance, you use social networking tools to:
* Research ideas, and learn more about what customers and prospects are saying about their needs and experiences, and about your products and related areas.
* Gain new market and competitive insights to improve your products and services.
* Create and join conversations with customers, prospects, partners and other constituents about key issues and concerns.
* Create positive word-of-mouth about your products and services.
* Grow your company's reputation as a thought leader.


Wireframes Streamline the Development Process

Creating a wireframe is one of the first steps you should take before designing a website. A wireframe helps you organize and simplify the elements and content within a website and is an essential tool in the development process. A wireframe is basically a visual representation of content layout in a website design. The wireframe acts as a prototype that shows the placement of page features, such as header, footer, content, sidebars, and navigation. It also specifies the placement of the elements within these content areas. If you want to develop a professional looking Web site, that accurately matches your marketing requirements while minimizing project revisions, wireframing will help keep your web developer on track.


What you should expect from an effectivly built Web site: Small Business Web Design
  • You should expect a Web site that, not only looks good, but also generates business -- in a variety of ways, including direct and indirect customer response.
  • Your Web site should be built 'white-hat' from the ground-up with the goal of higher placement on search engines, and not 'optimized' as an afterthought with 'black-hat' SEO gimmicks. All this means that the number of prospects who visit your site should substantially increase.
  • Visitors to your site should be impressed, making them more likely to want to learn more about your products and services.
  • Expect more referrals to come your way, since your employees, prospects, and clients will exhibit a greater confidence in your brand.
  • User-centric Web site navigation, visual direction, and messaging that is aligned with your marketing objectives.
  • Professional copywriting or content optimization that's designed to get prospects to scan relevent information that will pique their interest and drive them toward your calls to action.
There is more to Web Design for Small Business that just simply building a Web Site. If you don't 'Do Your Homework,' then you more likely will be wasting time and money that your small business can not afford, while expecting results you will fail to achieve. Before plunging headlong into getting a Web Site for your Small Business, doesn't it make more sense to consult with someone who has a vast amount of experience in preventing other Small Business owners from making costly mistakes?

White Papers

How Much Does A Web Site Cost?
15 April, 2015. We get contacted everyday from small-business owners wondering how much a web site costs. That question is a lot like asking how much it costs to build a house. "Do you want tile floors or vinyl floors, do you want a marble counter in the bath or granite?" Until certain specifics are known, it's a very hard question to answer. There are so many variables when designing a website that make it nearly impossible to have a one price fits all package. With that being said, we don't mind answering the question at all. But first we need to discuss the goals you want to achieve with your web site. Simply stated, our rates are very competitive. Most small business web site designs fall in the range of $600-$3,000.
Why Choose HEKIMA (over other Web Design Firms)?
15 October 2014. Quite simply, we are NOT web geeks. We DO believe that designing your Web site is just one component of building your overall brand. There are many necessary steps to building a highly effective web site. Just getting to the "design phase" requires an in-depth marketing discovery process and strategic web marketing plan. To build a site without such a plan, is like building a house without a blueprint it's going to fall apart. But, a correctly built Web site, one that is planned out and designed by marketing 'geeks' ( rather than web 'geeks' ), will more likely grow revenues and awareness of your brand.
When Online Video Fails
15 October 2014. Online Video works when viewed by your customers as important "Content," and not as just simply more "Advertising."
Radio adds to Online
15 August 2014. At any given time, 20% of web users are also listening to the radio. Radio Advertising can support your Online marketing and can also push consumers to websites they may not have previously considered. Online Marketing can pull in consumers from different locations, but it is radio advertising that is able to provide the consumer with a level of trust for new brands.

Contact Us

HEKIMA Interactive Marketing
11030 Watchful Fox Drive
Austin, TX , 78748