Experience Online through our Fresh Eyes
At HEKIMA Interactive, our vision of Web Design is different. Our
Process involves looking deeper into your business needs and seeing
well beyond the obvious. Our more experienced approach means beginning
by asking better questions, such as, "What
do prospective customers need to see on your web site in order for them
to want to do business with you?" And, "Is
your Web site found easily on BING, Yahoo! or Google?" Online
is not just a visual medium. It is an Interactive Experience. If you
like what you've read so far, then Contact Us about renovating your lackluster Web Sites and improving your online
business performance.
Using Ad Copy as Content
Advertorial Content that's Optimized for Search Engines is a
good idea. But, really good ad copy must also grab the reader's
attention, maintain the consumer's interest while providing enough
product information to move consumers through the purchase cycle,
and finally, spur the consumer to take action. Acheiving maximum
effectiveness from your Online Ad Copy is what we do best.
Using Video in Marketing
eMarketer projects that by 2011, 86.6% of the US Internet population will consume online video, up from 62.8% in 2006. Knowing when, and what type, Online Video as Content makes sense for your small business Web Site, is a crucial component of what we do here at HEKIMA Interactive Marketing.
Using Off-Line Media
Would it surprise you to know that 92% of Adults (ages18 and over) spend an average of twenty-three (23) minutes per week listening to their favorite LOCAL Radio Station? That's tens of millions more folks listening to Local Radio than the next three or four forms of media consumption, combined (including Online). And, Local Radio can move consumers to your Web Sites far better than any other Off-Line Media.
| Search Engine Robots don't Buy Your Products — People Do! | Small Business Web Design |
|---|---|
| Some Web Design firms, in addition to selling you a Web Site, charge you additional money to 'Optimize your Content' just so Search Engine robots can read it. While it is important to be listed higher on search engines, these self-styled 'experts' forget (or may never have learned) that Search Engine robots don't actually 'comprehend' what they read -- they only compile a statistical profile of your keywords. This often results 'keyword stuffing' which, at worst, can get your web site blacklisted; or, at best, creates ad copy that reads more like googledy-goop or is incomprehensible. The composing of simple, clear, and effective advertising copy that motivates readers to buy isn't easy, or everyone could do it. Before paying someone to do only half the job, or even attempting to tackle the monumental task of writing effective ad copy yourself, Contact Us. At HEKIMA Interactive, we start by reviewing what you want that copy to do, keeping in mind the consumer you want to reach, then write simply and clearly to establish an online dialogue with the consumer that makes them feel that you - or rather, your particular product - addresses their needs perfectly. All-the-while that we are selling you, and your products, we are also maximizing the keyword structure of your Web Pages. | There is more to Web Design for Small Business that just simply building a Web Site. If you don't 'Do Your Homework,' then you more likely will be wasting time and money that your small business can not afford, while expecting results you will fail to achieve. Before plunging headlong into getting a Web Site for your Small Business, doesn't it make more sense to consult with someone who has a vast amount of experience in preventing other Small Business owners from making costly mistakes? |
